Politics
Well, well, any advertisement sucks by definition, but some ads suck even more. I often feel personally insulted when I am forced to see election campaign ads all over the city, with all that faces and numbers.
Fortunately enough, there are good campaigns which are at least funny. This year some parties here in Estonia cared to pay to quite creative agencies for their EU parliament elections campaigns. This does not come to surprise that leftist parties have the most boring campaign, while the brightest are belonging to parties which are somewhat to the right on political spectrum:
- Res Publica switched from good-old "choose Order" to even more abstract "We'll get through" and polluted the whole Tallinn (and I suppose that other estonian towns too) with banners that show our prime-minister talking to leading world politics, using imaginary and often funny texts. Quite predictably, US was the only country to send a note of protest. Amusing guys.
- Party of Reforms, while making quite boring main slogan, "Keep the Estonian success", surprises with creativity like "Don't you like Gräzin? Send him to EuroParliament to get rid of him!" and "Politics is a dirty play, stay clean and let us do it on your behalf!" and so on.
Telco
I have always laughed my ass out reading ads by EMT, our biggest GSM operator. These guys have no clue about marketing during price wars at all. Or, which is even more probable, are so self-inclined and arrogant to admit any thought that competitors are better in some aspect.
About a month ago RLE, the smallest GSM operator, introduced a new prepaid card with free airtime between all those who take this card during the whole summer. Tele2, second-largest operator, responded with offering free airtime from their prepaid card to any Tele2 number, keeping prices to other networks on level lower than EMT has itself. Also until the end of August. Market was waiting for EMT going with the price wars...
And they did answer. Such a ridiculous, miserable campaign! They proudly presented 0,25 EEK per minute airtime (which is about the real operating cost) ONLY out of peak time, ONLY between prepaid cards, and ONLY until end of June! I am wondering what is the sense to put huge banners across the town (and I guess that space is now more expensive because election campaign is running), if it is not able even theoretically to get new customers (there are two much better offers on the market!)? IMHO informing about new price by means of SMS to existing customers would be enough if they would realize that this campaign can hold old customers at most...